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Brain Rules: 12 Principes for Surviving and Thriving at Work, Home and School
John Medina
Pear Press
March 31, 2008

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.

You will discover how:

* Every brain is wired differently
* Exercise improves cognition
* We are designed to never stop learning and exploring
* Memories are volatile
* Sleep is powerfully linked with the ability to learn
* Vision trumps all of the other senses
* Stress changes the way we learn

In the end, you’ll understand how your brain really works—and how to get the most out of it.

About the Author
DR. JOHN J. MEDINA is a developmental molecular biologist focused on the genes involved in human brain development and the genetics of psychiatric disorders. He has spent most of his professional life as a private research consultant, working primarily in the biotechnology and pharmaceutical industries on research related to mental health. Medina holds joint affiliate faculty appointments at the University of Washington School of Medicine, in its Department of Bioengineering, and at Seattle Pacific University, where he is the director of the Brain Center for Applied Learning Research.

About Iceberg
The Iceberg Reader revolutionizes the reading experience by combining the familiarity and timelessness of books with the convenience of New Media. Iceberg makes it easier than ever to browse, buy and enjoy the written word.

Features
– Natural book-like reading experience with full pagination, like the original printed editions.
– Each title includes cover art, front matter, running heads and page numbers.
– Table of Contents incorporates one click navigation.
– Vertical and horizontal page orientation.
– Adjust font size with a pinch, text reflows automatically.
– Brightness adjustment with paper-like backgrounds.
– Swipe to turn the page.
– Search the text within a book.
– Create margin notes with user notation.
– Integrates with iTunes bookstore, so your next Iceberg book is just one click away.

About Pear Press
Pear Press is a small publisher that publishes big books. We plan to publish no more than one book every year or two because it takes time to deliver quality content.

We believe books are still important in the 21st century. We strive to combine the best of old-world publishing and new-world media. Our mission is to maximize the reach of our content around the world, and so the content takes many forms: printed book, audio book, e-book, video, blog, Web tutorial, e-mail newsletter or live presentation by one of our authors.

Pear Press books are distributed by the Perseus Books Group.

About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. Our proprietary technology is reshaping how people experience digital information and entertainment, and ScrollMotion is also helping many of the greatest names in traditional media tap the vast potential of the mobile space. For more information, visit www.scrollmotion.com.

Support
If you have any technical problems please email us at [email protected] before you post a review.

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  • Brain Rules: 12 Principes for Surviving and Thriving at Work, Home and School by John Medina Screenshot

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