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O'Reilly Media, Inc
Effective UI
Post Date:
2017-10-20 20:29:21

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By Jonathan Anderson, John McRee, Robb Wilson, The EffectiveUI Team

Published by O’Reilly Media (

Build award-winning, user-friendly interfaces

It seems like it should be fairly easy to create effortless, engaging user interfaces for desktop and web applications, but producing software that creates an enjoyable user experience is much harder than you’d think. With Effective UI, you’ll learn proven user-experience strategies that will delight your clients and customers, drive business value, and increase brand strength. You’ll also understand how to create and harness the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software.

Learn how to build software that will:
—Generate engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems
—Account for how people work with, think about, and consume information
—Establish a richer means of collaboration and communication
—Reduce frustration by streamlining complex tasks and creating processes that are more intuitive
—Distinguish products, services, and brands to create a competitive advantage
—Create scalable systems that adapt to changing user needs and behaviors

“Effective UI is a fantastic resource for any software developer or business manager who wants to learn more about the ultimate value of creating a great user experience.”
–Ryan Stewart, Platform Evangelist, Adobe Systems, Inc.


Jonathan Anderson, co-founder of the user experience design and development agency EffectiveUI, is now managing editor of UX Magazine, an online resource for user experience professionals and enthusiasts.

John McRee, a lead information architect for EffectiveUI, brings more than a decade of experience to designing highly intuitive and engaging user interfaces.

Robb Wilson is co-owner of UX Magazine and a technology research consultant for many Fortune 500 companies, including Qwest and National Geographic.

Superb Reading Features
Through a partnership between O’Reilly Media and Lexcycle, this app includes the same features that have made Stanza an iPhone phenomenon with over a million downloads:
* Full book text search
* Several fonts and themes to choose from
* Built-in dictionary
* The ability to add annotations
* Landscape view
* Extensive cross-referencing and working hyperlinks
* Zoom function for images and screenshots

About O’Reilly Media
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it’s delivered in print, online, or in person, everything O’Reilly produces reflects the company’s unshakeable belief in the power of information to spur innovation. Learn more about Ebooks from O’Reilly at

About Lexcycle
Lexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone Ebook reading application, Stanza. For more information about Stanza, visit


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