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「人文博墨館」系列

香港浸會大學人文學課程於1990年成立,為慶祝課程成立二十周年,特別挑選了各屆同學的作品出版成電子書。

吳君如多面觀—如何從客觀現實、至媒介現實、再到大眾主觀心理真實

是次的研究報告主要是想透過比較藝人在傳媒與觀者主觀理解下的形象差異,從而反映出觀者主導的思想建構過程及批判性。由於吳君如作為其中一個入選大眾最滿意的藝人形象之一,其發展的事業範疇又很廣泛,筆者因而假設大眾對她一般都應有一定程度的認知。而且,就其個人形象的評價,大眾傳媒一直都存有著很大的差異,基於上述分歧的主觀見解,筆者認為以她為是次的例子因而更能反映出想探討的研究結果。

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