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Description

Jeff Immelt and the New GE Way : Innovation, Transformation and Winning in the 21st Century
David Magee
March 9, 2009
McGraw-Hill

When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the future of the company after Jack Welch. Not only were Welch’s shoes particularly large ones to fill, but the economy was dallying with recession, China and India were taking their first giant steps into the global economy, and just four days into Immelt’s tenure came the biggest game changer of all: 9/11.

The hand-wringing, it turned out, was all for nought. During Immelt’s first seven years on the job, GE’s revenues increased by more than 60%, its profits doubled, and the company solidified its status as the world leader in technological innovation.

Written with the full cooperation of Immelt and GE senior executives, Jeff Immelt and the New GE Way tells the amazing story of how Immelt defied the skeptics and successfully reengineered one of the world’s oldest and largest global conglomerates to meet the challenges of the 21st century. As Esquire magazine said when it named him one of The 75 Most Important People of the 21st Century: The day will come, when GE chairman and CEO, Jeff Immelt, will be viewed as the prototypical leader for the new century.

About Iceberg
The Iceberg Reader revolutionizes the reading experience by combining the familiarity and timelessness of books with the convenience of New Media. Iceberg makes it easier than ever to browse, buy and enjoy the written word.

Features
– Natural book-like reading experience with full pagination, like the original printed editions.
– Each title includes cover art, front matter, running heads and page numbers.
– Table of Contents incorporates one click navigation.
– Vertical and horizontal page orientation.
– Adjust font size with a pinch, text reflows automatically.
– Brightness adjustment with paper-like backgrounds.
– Swipe to turn the page.
– Search the text within a book.
– Create margin notes with user notation.
– Integrates with iTunes bookstore, so your next Iceberg book is just one click away.

About McGraw-Hill
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. Our proprietary technology is reshaping how people experience digital information and entertainment, and ScrollMotion is also helping many of the greatest names in traditional media tap the vast potential of the mobile space. For more information, visit www.scrollmotion.com.

Support
If you have any technical problems please email us at [email protected] before you post a review.

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