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How do you effectively navigate the shark-infested waters of Real Estate AND keep your sense of humor intact? In this Vook, combining refreshing and innovative tips with engaging videos, Kris Berg shows you how. Experience it today and set yourself apart!

In an industry that refers to its customers as “leads” and pushes agents to “convert” leads at the cost of customer service, Kris Berg offers a welcome tonic to the “sell! sell!” mantra of professional Real Estate.
Berg, a real estate veteran, shares her insight on how to really make connections (and sales) in real estate with a sense of humor rarely seen in motivational how-to manuals.
In the “Keeping it Real (estate)” Vook, Kris shares her tips on how to use Web 2.0 technologies like TWITTER and FACEBOOK to grow your business and get to know your customers better and advice on new marketing and branding strategies.
Berg, a real estate veteran, shares her insight on how to really make connections (and sales) in real estate with a sense of humor rarely seen in motivational how-to manuals. In the Keeping it Real (estate) vook, Kris shares her tips on how to use Web 2.0 technologies to grow your business and get to know your customers better and advice on new marketing and branding strategies.

Kris Berg is Designated Broker and co-owner of San Diego Castles Realty in San Diego, California. She founded the company on a business model that is smaller, leaner, more progressive and consumer-focused and she passionately believes it allows her to deliver better and more personalized service to her clients. While her company boasts a few bricks and a little mortar, her approach is “virtually” focused in response to evolving consumer needs and changing industry dynamics.

In this vook, you can take a ride with Kris on the sometimes bumpy road to adopting the latest technologies to help serve your clients. Kris admits that she often feels like she’s hanging on for dear life to the back bumper of a runaway technology bus, but she is tenacious and has (so far) managed to keep her grip.

Along with the 14 engaging chapters in this vook, you’ll find 14 videos that bring Kris’ humor to life.

Read and watch Kris:

* Seek balance in the crazy and chaotic life of a multi-tasking broker-agent
* Use the technology tools that WORK in helping her communicate with clients.
* Tweet, blog, friend and connect to build her real estate business.
* Laugh at the absurd bureaucratic tangles inherent to the life of a “hybrid” real estate agent.
* Share her top tips for breaking into the business.

Whether you’re new to the real estate game or in need of a fresh and effective new take, this Vook is for you!

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