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Obsessives, Pioneers, and Other Varieties of Minor Genius: Part One from What the Dog Saw
Malcolm Gladwell
Little, Brown and Company
October 20, 2009

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the “dog whisperer” who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and “hindsight bias” and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

“Good writing,” Gladwell says in his preface, “does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.” What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

About Iceberg
The Iceberg Reader revolutionizes the reading experience by combining the familiarity and timelessness of books with the convenience of New Media. Iceberg makes it easier than ever to browse, buy and enjoy the written word.

Features
– Natural book-like reading experience with full pagination, like the original printed editions.
– Each title includes cover art, front matter, running heads and page numbers.
– Table of Contents incorporates one click navigation.
– Vertical and horizontal page orientation.
– Adjust font size with a pinch, text reflows automatically.
– Brightness adjustment with paper-like backgrounds.
– Swipe to turn the page.
– Search the text within a book.
– Create margin notes with user notation.
– Integrates with iTunes bookstore, so your next Iceberg book is just one click away.

About Hachette
Hachette Book Group USA is a leading US trade publisher headquartered in New York, and owned by Hachette Livre, the second largest publisher in the world.  In one year, HBGUSA publishes approximately 450 adult books, 150 young adult and children’s books, and 60 audio book titles. In 2007, the company had a record 82 books on the New York Times bestseller list, with 20 of them ranked #1.  In addition to selling and distributing its own imprints, HBG distributes publishing lines for Chronicle Books, Microsoft Learning, Arcade, Time Inc. Home Entertainment, Harry N. Abrams, InnovativeKids, Phaidon Press, Filipacchi Publishing, Kensington, MQ Publications, Strictly By The Book, Weinstein Books and Gildan Media.

About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. Our proprietary technology is reshaping how people experience digital information and entertainment, and ScrollMotion is also helping many of the greatest names in traditional media tap the vast potential of the mobile space. For more information, visit www.scrollmotion.com.

Support
If you have any technical problems please email us at [email protected] before you post a review.

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