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ScrollMotion, Inc
Why Iceland? by Asgeir Jonsson
Post Date:
2016-10-27 15:24:11

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Why Iceland?
Asgeir Jonsson
July 13, 2009

As late as the mid 1980s, Iceland’s economy revolved around little else than a semi-robust cod-fishing industry. By the end of the century, however, it had transformed itself into a major player in world finance, building an international banking empire worth twelve times its GDP. The tiny island nation of 300,000 was one of the global economy’s great success stories.

And then everything came crashing down.

Why Iceland? is the inside account of one of the economic meltdown’s most fascinating and far-reaching tragedies. As Chief Economist of Kaupthing Bank, the country’s largest bank before the collapse, Asgeir Jonsson is perfectly suited to examine Iceland’s collapse in painstaking detail.

Iceland remains the biggest casualty of the economic downturn, and the ramifications of its catastrophic failure reach deeply into the economies of Europe, the United States, and other global markets. Asgeir Jonsson offers a unique perspective and an expert’s insight into the rise and fall of this once-proud banking giant.

Why Iceland? provides the who, what, where, and when of Iceland’s demise, serving as a fascinating read and providing the understanding necessary for forecasting when and where the aftershocks will shake up markets in other parts of the world.

About Iceberg
The Iceberg Reader revolutionizes the reading experience by combining the familiarity and timelessness of books with the convenience of New Media. Iceberg makes it easier than ever to browse, buy and enjoy the written word.

– Natural book-like reading experience with full pagination, like the original printed editions.
– Each title includes cover art, front matter, running heads and page numbers.
– Table of Contents incorporates one click navigation.
– Vertical and horizontal page orientation.
– Adjust font size with a pinch, text reflows automatically.
– Brightness adjustment with paper-like backgrounds.
– Swipe to turn the page.
– Search the text within a book.
– Create margin notes with user notation.
– Integrates with iTunes bookstore, so your next Iceberg book is just one click away.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. Our proprietary technology is reshaping how people experience digital information and entertainment, and ScrollMotion is also helping many of the greatest names in traditional media tap the vast potential of the mobile space. For more information, visit

If you have any technical problems please email us at [email protected] before you post a review.


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