iPhone App Review: Bloom Beauty Trends

iPhone App Review: Bloom Beauty Trends

October 24th, 2012 by

I’m new to this whole beauty thing, but apparently having a collection of pictures of different styles of hair, makeup, and other beauty
treatments is a desirable thing. It’s called a “look book”, and Bloom Beauty Trends lets you create one using a beauty-centric social

Browse others’ photos, upload your own, connect with beauty professionals, and create your own virtual, digital look book so
you’ll never be without an example of that favorite style again.

How It Works

You can browse the styles and looks without creating an account, but if you want to upload your own photos and add other pictures to your own custom look books, you’ll need to create a free account which you
can do from within the app.

Looks are divided into several categories: many different hairstyles, under-eye treatments, skin care trends, etc. You can add any photo to your own look book (or books). Uploading photos is as simple as selecting it from your library (or snapping it with the camera),
selecting up to three categories for it to appear in, and then adding it to one of your own look books. You can also optionally add more
description for the picture that people can view.

There is also a section of the app for you to find and connect with beauty professionals in your area, as well as product reviews from other users..

Pros And Cons

Bloom Beauty Trends is a great app for creating look books, so that you can always have in your hand the perfect look to show your beauty
professional. The ability to upload your own pics and add others’ pictures to your look books makes it a great beauty-based social network and not just a database of pictures. It’s also great that under “More Info” for each picture you can see how many products are featured in the shot, as well as see how many look books the picture has been added to (including the pictures you have uploaded). This gives you an idea of how many people liked your upload without opening the Pandora’s Box of allowing commenting on the pictures.

The app also naturally allows Tweeting and Facebook posts for pictures, letting you easily share your beauty secrets with your entire social network.


Bloom Beauty Trends takes the old look book into the 21st century, giving you a good app-based way to track beauty trends and even share your own with others. It’s available now for free on the iTunes App Store.

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