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iPhone App Review: NeoWORX

iPhone App Review: NeoWORX

August 6th, 2010 by

Tracking usage statistics for your website is critical these days, even for the lowly blogger. Every decent host provides usage tracking tools, even Google has a good free service, but none of those free offerings seem to have any flare.

This is where NeoWORX (the self-proclaimed “Web Counter Specialist”) comes in. More than simply tracking visitors to your site, it offers gorgeous visualization tools in all shapes and sizes to further your understanding of your site’s visitors as well dress up your site. From the developer’s mouth:

“NeoWORX accurately tracks the visitor traffic of your blog, website or social page and displays it in many different ways. You can follow your blog’s past or present traffic by country or city, by unique visitors or page views. Click a country and see what cities visited you. Click a city and display a map of its location. You can visualize your visitors on a mesmerizing animated Earth globe. Rotate it as you like with your fingers. Zoom in or out with great ease. Watch you past visitors as yellow dots of varying sizes and your online visitors as red pulsing circles. You can analyze your valuable visitor data in great detail and obtain useful statistics. Display a “heatmap” of your world traffic. List your top 50 visiting countries. Follow your traffic progression day after day.”

It’s predominantly eye candy to be sure, but eye candy never hurt anyone, especially if it’s presenting accurate and timely content in a way that’s fun and intuitive to use. So is it?


The iPhone app gives you access to roughly the same information available on the website, which is basically global visitor traffic information, dissected into various different analytical chunks:

  • Summarize – Recent visitors broken down by city, time visited, pages visited, currently online, and online in last 24 hours.
  • Visualize – A Google Earth-style spinning 3-D globe that shows your traffic as dots throughout the world. You can stop the globe, spin it, pinch-zoom in and spread-zoom out.
  • Analyze – Displays total traffic, traffic since last connection, Top 50 Countries graph, a visitor density map, and a visitor progression chart of the entire year.
  • Detailed manual and help info.
  • Account info page.
  • Even a world flag quiz!


  • The app is slick and simple, giving you just the usage information you would need on the go.
  • It highlights very well the strengths of the service that NeoWORX provides.
  • Data is well presented and easy to understand.


  • There is an annoying startup musical sting when you open the app. That should really just go away, it serves no purpose.
  • The spinning globe “Visualize” data toy is very fun, but zooming in to see data points is basically useless. You get closer to the yellow dots on the globe, but no further data is presented. It would be nice to at least see city names with the yellow dots.
  • There are a handful of random misspellings, both within the app and on their website. These things happen, and it may have to do with their being based in Europe (maybe these are European spelling vs American English spelling differences?), but little bugs like that can give a prospective customer the wrong impression.


NeoWORX offers a useful set of visitor tracking tools, presented in a fun and beautifully interactive package to display on your website. The iPhone app gives you a window into that data and a little taste of the visual magic that you get on the full website.

The app is free, but the service is not. You get a 14-day trial (which requires NO up-front payment information) and thereafter must choose from a few reasonably-priced service levels to continue using the widgets.

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