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Description Launches Revolutionary iPhone App

FORT LEE, N.J., APRIL 29, 2010–, the leader in online gift registry technology, today announced the release of a new iPhone app that offers an entirely new method of building a gift registry. The Universal Wishlist with Barcode Scanner iPhone App, the first of its kind, employs barcode scanning technology to allow users to easily add any item imaginable to their gift registries or wishlists with a single zap of their iPhones.

The ground-breaking app will provide an extension of’s current services by giving users the added capability of adding any item onto one, universal gift registry while away from their computers. By offering the unprecedented ability for consumers to scan and add items directly to their registries with an iPhone, has given members the option of participating in the traditional in-store registry experience while enjoying the freedom of selecting any item with a product barcode.

“We have taken our philosophy of All Stores, One Registry® even further by effectively turning the world into a department store,” said Oded Berkowitz, Founder and CEO of “Users of our iPhone app will now be able to instantly add items they like to their gift registries as they come across them, without ever even logging onto a computer. This app truly offers an entirely new approach to registering for a big event or any other gift giving occasion throughout the year.”

In addition to providing the convenient ability to scan and add items to one universal registry or wishlist, this service enhancement incorporating mobile technology will also allow MyRegistry members and guests to access many of the registry tools already available online at Users of the Universal Wishlist with Barcode Scanner App will be able to:

• Scan any barcode to easily register for items
• Compare prices before adding new registry items
• Manage their own registry items and view guest purchases
• Send customizable eCards
• Give and receive cash gifts

• View any member’s registry and purchase gifts for others

The Universal Wishlist with Barcode Scanner App is available for download from the iPhone App Store –


Launched in 2005, is dedicated to streamlining the gift-giving process by providing its members with the ability to add items from any store in the world (online or brick-and-mortar) onto one technologically advanced, feature-rich and user-friendly platform. is the premier service for online gift registries for weddings, baby showers, birthdays, holidays and any other gift-giving occasions.

Nancy Lee
[email protected]


  • Universal Wishlist with Barcode Scanner iPhoneTM  App Screenshot
  • Universal Wishlist with Barcode Scanner iPhoneTM  App Screenshot

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